Who it's for
Written for people who want a system
Not a pep talk. If any of these sound like you, the book was written with you in mind.
Founders & builders
Identity-Based Change for Founders & Builders
You already build systems for everything else. This is the one for who you are.
Anyone who 'lacks discipline'
For Anyone Who Believes They Lack Discipline
You don't need more willpower. You've been fighting the wrong layer.
Anyone stuck in old patterns
For Anyone Stuck in Old Patterns
The pattern isn't permanent. It's just well-fed. Starve it and feed the new one.
Students & learners
Identity-Based Change for Students & Learners
Cramming runs on willpower. Learning runs on identity. Become the kind of person who studies, not someone forcing it.
Anyone rebuilding after a setback
For Anyone Rebuilding After a Setback
A setback doesn't erase who you are — unless you let it rewrite the story.